Are before and after shown together, at the same size?
Separately they are two galleries. Together they are the argument.
Remodeling website design
Remodeling Website Design Built on Before and After Work
A remodeler sells something a homeowner cannot picture. They are standing in a dated kitchen trying to imagine a different one, and the only thing that closes that gap is seeing a room like theirs before you started and after you finished.
Up to seven pages, $1,497 total, on hosting and a domain you own.
- Project price
- $1,497 total
- Scope
- Up to 7 pages
- First preview
- 5 business days
Websites for Home Remodeling Contractors
Remodeling is bought by someone who already owns the house and has been thinking about the same room for two years.
That is a specific state of mind. They are not comparing you against doing nothing, because they have already decided something has to change. They are comparing you against two other remodelers and against the fear that this will go badly, run long and cost more than they were told.
The site's job is to reduce that fear with evidence and with candour about how a project actually runs. Everything else follows from those two.
- Kitchen remodels
- Bathroom remodels, from a guest bath to a primary suite
- Whole-home renovation
- Additions and bump-outs, where you take them
- Basement finishing
- Ageing in place and accessibility work, if that is part of your business
- Design and build, or build to someone else's drawings, whichever you do
Photographs of the middle of a job answer the question homeowners are too polite to ask.
The Question Homeowners Are Too Polite to Ask
They are not really wondering whether you can build the kitchen. They are wondering what it is like having you in the house for six weeks.
That is the objection nothing on a normal remodeling site answers. Galleries of finished rooms show the outcome and say nothing about the experience, and the experience is what people have heard bad stories about.
The other half is that a finished room is hard to judge without knowing what was there before. A pair of images does more work than either image alone, and most sites publish only the second one.
Does the site say anything about dust, access and the daily reality?
Floor protection, containment, what happens to the kitchen while there is no kitchen. Saying it plainly is a differentiator because so few do.
Is there a realistic timeline anywhere?
Not a promise. A range, and what makes it move.
Is it clear who the homeowner talks to day to day?
One name, one number. This is a bigger deal to a client than most remodelers realise.
Every one of these is something you already do. The site is where it stops being invisible.
Recognise any of those?
Tell us which ones apply and we will say what we would do about them. No obligation and no sales sequence.
Present Kitchen, Bathroom and Whole-Home Projects
The three main project types are searched separately and bought separately, so they get presented separately.
Someone planning a bathroom is not reading about your kitchen work, and the budget conversation, the timeline and the disruption are different in each case. A single portfolio that mixes all three makes a visitor do the sorting themselves, and most will not bother.
Splitting them also gives each page something specific to say. A kitchen page can talk about layout changes, cabinetry and appliance planning. A bathroom page can talk about waterproofing, ventilation and what is involved in moving plumbing. That specificity is what makes a page worth reading and worth ranking.
Kitchens
Layout, cabinetry, surfaces and the questions that come with moving anything that has a pipe or a vent behind it.
Bathrooms
Often the first project a homeowner takes on with a new contractor, and often the audition for the kitchen.
Whole home and additions
Larger scope, longer timeline, and a buyer who needs much more detail about process before they commit.
Use Before and After Photos to Explain Your Work
A pair is worth more than a portfolio. The before shot is what makes the after shot mean something.
Most remodeling sites show only finished rooms, which is a mistake. A beautiful finished kitchen could have started as a nearly-good kitchen. The same kitchen shown alongside the cramped, dark, dated room it replaced tells a homeowner that you can do this to their house specifically.
The practical part is remembering to take the before shot, which is easy to skip on a job that starts on a Monday morning in someone's house. It is worth building the habit: same angle, same rough framing, before anything comes out. Those pairs become the most persuasive part of your site.
We build the site so pairs are presented properly, side by side and readable on a phone. We do not supply before and after images, and we will not present anyone else's project as yours.
Design directions
Five Directions, and What They Do to a Gallery
Sixteen concepts from the studio. For a remodeler the direction is mostly a decision about photography: paired before and after images need a quieter frame than a single finished room, and the directions differ more than you would expect on that one point.
HardscapingPremium 
HVACClean 
PoolsBold 
RoofingTraditional 
PlumbingModern 
PaintingClean 
LandscapingPremium 
Pressure washingBold 
DecksTraditional 
ElectricalModern 
ConcreteModern 
Tree serviceTraditional 
Screen enclosuresModern 
General contractingBold 
IrrigationModern 
RemodelingClean
Design concepts produced in the studio, not client projects. Yours would be built for your business, from the same five directions.
Guide Homeowners Through Your Remodeling Process
The thing that separates remodelers on a website is honesty about what it is like to live through a project.
How long will the kitchen be out of use. Where will the dust go. Will there be someone in the house every day, and from what time. Who orders the tile, and what happens when it arrives damaged. These are the questions that keep a homeowner from signing, and almost no remodeling website answers any of them.
A process section that walks through consultation, design, selections, permits, the build itself and the punch list, in your own words, is a differentiator precisely because it is uncomfortable. It also sets expectations you will be measured against, which tends to make projects run better.
- First visit and how you scope a project
- Design, drawings and any design agreement you use
- Selections and allowances, and who is responsible for what
- Permits and inspections
- The build: hours, access, dust control and site protection
- Punch list, final walkthrough and your warranty
Capture the Details Behind Each Project Inquiry
A remodeling enquiry that arrives with a room, a rough budget and a timeline is a conversation. One that says "how much for a kitchen?" is not.
The form on your finished site can ask for the project type, the approximate age and style of the home, what they want changed, when they hope to start and roughly what they have in mind to spend. A budget range as options rather than an open box gets answered far more often.
Some remodelers also ask for photos of the current space. It is a small ask at the point where somebody is already motivated, and it turns your first reply into something useful rather than a request for more information.
That enquiry form belongs to the site we build for you. The form at the bottom of this page is how you get in touch with us.
Our Process and What It Costs
$1,497 total. $500 to start and $997 after final approval, before the site is published.
First preview within five business days of the initial payment and an approved briefing. Three consolidated rounds of revisions, which means you review the whole site and send notes together.
There is no monthly website fee to us. The domain and the hosting are in your name and the site is yours from the day it launches.
Briefing
You tell us the services you sell, the area you cover and what you want the site to do. This is a form, not a meeting, and it is where the structure gets decided.
Materials
Photographs of your own work, your license and insurance details, and anything that has to appear on the site.
Structure and copy
We draft the page plan and write the words from your briefing. You see both before anything is designed.
First preview
The complete site, within 5 business days of the initial payment and an approved briefing.
Revisions
You review the whole site and send your notes together. Up to 3 consolidated rounds are included.
Approval and launch
You approve the final version, pay the $997 balance, and we deploy to your hosting on your domain.
That is the whole process.
If it fits, the $500 initial payment starts it. If you would rather ask something first, the form is a few lines below.
Remodeling Website Design FAQs
We have almost no before photos. Is that a problem?
It limits the strongest thing the site can do, but it does not stop the project.
We will build the galleries around finished work and design the pairs in so you can add them as you go. Start taking before shots on your next job; within a year the site changes character.
Should kitchens and bathrooms have separate pages?
For most remodelers, yes.
They are searched separately and the buying conversation is different. Within seven pages you can usually give each one a page and still cover whole-home work properly.
Can we show project budgets?
Only if you are willing to stand behind ranges publicly.
Some remodelers publish a starting range per project type to filter enquiries, and it works. We will publish what you give us. We will not put a number on your work for you.
We work with a designer. Can the site explain that?
Yes, and it is worth doing.
Homeowners are often unclear about whether they need a designer, an architect or a contractor. A page that explains how your side works with theirs answers a question people are too embarrassed to ask.
Do you build a project filter or a searchable portfolio?
Not in the standard project.
Within seven pages, projects are presented as curated sections rather than a filterable database. A larger portfolio system is custom work and would be scoped separately.
Can the site take on additions and new construction too?
It can, if that is genuinely part of your business.
If new construction is a bigger part of what you do than renovation, our home builder page is probably the closer fit, and we will say so rather than sell you the wrong structure.
The offer
Your remodeling website, $1,497
Up to seven pages built around your project types and your before and after work, with an enquiry form that asks the right things.
Professional website
$1,497
One-time project price
This is the website price. SEO and advertising are separate services, quoted on their own.
- To get startedInitial payment to start your project.$500
- When your website is readyRemaining balance, due before your website goes live.$997
- Up to 7 custom pages
- Copy drafted from your briefing, then revised with you
- First preview within 5 business days
- 3 consolidated rounds of revisions
- Reads properly on a phone, a tablet and a desktop
- Technical SEO fundamentals and a contact form that reaches your inbox
- 30 days of support after delivery
- Your domain, your hosting, no monthly fees to us
The 5 business days start once your payment is in and you have sent us what we need to begin.
Short on before photographs right now?
Tell us what you have to work withStart here
Tell us about your remodeling company
The projects you take, whether you design in house, and what photography you have. We will come back with how the site should be organised.