Has this stylist done hair like mine?
Curly, fine, gray, textured or very long hair each need specific skills. A portfolio on each stylist's profile shows that skill far better than a line saying the team does everything.
Salon website design
Salon website design built around online booking
A new client usually decides on a salon in a few minutes on a phone: they scan the menu, look at the work of the stylist they might sit with, and tap to book. We design salon websites that make each of those steps quick, and that hand the visitor to the booking tool you already run.
Scoped and quoted for your salon, and built on a domain and hosting your salon owns.
A menu clients can read
Cut, color, texture, nails, lashes and brows grouped into categories, with durations and starting prices if you choose to show them.
Every stylist, introduced
A profile for each stylist or specialist with their own work, so clients can choose the person, not only the salon.
Booking one tap away
A link to, or an embed of, the booking tool you already use, from the menu, the stylist profiles and every page.
Websites for Hair, Nail and Beauty Salons
A salon website has to carry a long menu, a team of individual stylists and a booking path, and keep all three easy to use on a small screen.
Most salons already have an online booking system, an Instagram account full of work and a Google listing. What is often missing is a site that ties them together: one place where a first-time client can understand what you do, who does it and what it roughly costs, then book without hunting for the link. Hair salon website design that gets this right looks less like a brochure and more like a well-organized front desk.
Salons also differ more than they look from outside. A color-focused studio, a full-service beauty salon with nail techs and estheticians, a suite of independent stylists and a natural-hair specialist each need a different structure. We decide that structure with you in the proposal, starting from how your clients actually book.
The site is built so your team can keep the menu current, and so the booking tool stays the single source for availability. The website never pretends to know a stylist's calendar.
- A service menu grouped by category: cuts, color, texture, extensions, nails, skin, lashes and brows
- Profiles for each stylist and specialist, with their own portfolio photographs
- Consultation pages for color corrections, extensions and bridal parties
- Booking links or an embedded booking widget where your provider allows it
- Salon policies on deposits, lateness and cancellations, written in your words
- Location, parking, hours and gift cards linked to the provider you already use
A site that matches the way your salon books
Tell us how clients book today, which services you want to fill and how many stylists are on the team. We will tell you how the site should be laid out.
How Clients Choose a Salon Before They Book
A first-time salon client is choosing a person as much as a place, and they want to see proof of that person's work before they hand over their hair.
Beauty clients compare carefully because a bad result stays with them for weeks. The questions they ask are practical and visual, and a beauty salon website design that answers them on the page saves your front desk a lot of direct messages.
What will it roughly cost?
Color and extensions vary widely. Starting prices, or a plain sentence explaining that the stylist confirms the price at consultation, keep clients from guessing and leaving.
How long will I be in the chair?
A balayage can take most of an afternoon. Durations on the menu let clients plan around work and childcare before they book.
What happens if I am late or need to cancel?
Deposit and cancellation policies are easier to accept when they are explained before booking, not discovered in a confirmation message.
Answer these in your DMs every week?
Send us the questions your team answers most and we will show you where each one lives on the site.
Stylist and Specialist Profiles Clients Can Choose From
Salon clients follow stylists, so each stylist or specialist gets a profile with their focus, their own photographs and a direct way to book with them.
A good profile says what a stylist loves to do, what kind of hair they work with most, their level if your salon prices by level, and the days they are usually in. It shows their own work, photographed in your salon. When a stylist joins or leaves, the profile is added or removed without touching the rest of the site.
If your stylists rent booths or suites and run their own booking, each profile can link to that stylist's booking page instead of the salon's, so the site works for the way your business is actually set up.
- Name, specialty and stylist level if you price by level
- A gallery of their own work, with client permission where faces are shown
- Days usually in the salon, if you want that shown
- A booking link for that stylist in your booking tool
- Languages spoken, if that helps your clients
- Booth-rental or suite stylists linked to their own booking page
Want clients to find the right stylist before they book?
Design directions
Five Directions for a Salon Website
Sixteen concepts from the studio, built from the same five directions. These concepts were drawn for home-service trades, so none of them is a salon. What carries over is the direction: a Premium layout for a color studio, a Modern one for a busy full-service salon, a Clean one that lets your team's work do the talking. Your site would start from a direction and be designed around your own salon, stylists and photographs.
HardscapingPremium 
HVACClean 
PoolsBold 
RoofingTraditional 
PlumbingModern 
PaintingClean 
LandscapingPremium 
Pressure washingBold 
DecksTraditional 
ElectricalModern 
ConcreteModern 
Tree serviceTraditional 
Screen enclosuresModern 
General contractingBold 
IrrigationModern 
RemodelingClean
Mand Digital Website Design Collection. Website concepts designed by our studio across five directions. Your site is designed around your own business.
Online Booking Links and Consultation Requests
Routine visits go straight to the booking tool you already use; services that need a conversation first go through a short consultation request that reaches your inbox.
Most salon booking platforms offer a booking link and many offer an embeddable widget. The site uses whichever your provider supports, placed on the menu, on each stylist's profile and in the header, so a client is never more than one tap from booking. If your provider offers neither, the site links to your booking page or your phone, and anything deeper is assessed during scoping rather than promised up front.
For color corrections, extensions and bridal parties, a consultation request collects what the stylist needs to prepare: the service, the date if it is an event, a few words about the client's hair history and an optional photo of the look they want. The form does not take payments or deposits; those stay in your booking or payment tool.
- Name, phone and email
- The service or consultation they are asking about
- Preferred stylist, if they have one
- Event date and party size for bridal requests
- A short note on current color or hair history
- A link to your booking tool for everything that can be booked directly
That form is the one your clients will use on your finished site. To reach us, use the form at the bottom of this page.
Salon Marketing: Local Search and Advertising
People search for a service near them, such as balayage or a gel manicure in their neighborhood, so the site needs readable pages for your main services and a clear statement of where you are.
Salon marketing online starts with groundwork: a real menu page instead of an image, consultation pages for the services you want to grow, stylist profiles, and an address and hours that match your Google Business Profile. The site is built with the technical SEO fundamentals in place, and it gives your Instagram and Google listing somewhere solid to send people.
Beauty salon marketing beyond the website, such as ongoing local search work or paid campaigns for bridal season or a new extension service, is a separate service, scoped and quoted on its own. We describe the work and never promise rankings, bookings or a return on ad spend.
- A service menu written as text that search engines can read
- Consultation pages for the services you most want to grow
- Address, hours and phone consistent with your Google Business Profile
- Titles, descriptions, headings and a sitemap set up correctly
- Landing pages for seasonal campaigns, when you advertise
- Analytics configured on an account your salon owns
What Is Included in Your Salon Website
Your proposal lists what the project covers. For a salon, it is usually put together from the following.
- Custom pages, commonly home, service menu, consultation pages, stylists, gallery, policies and contact, with the final list set in your proposal
- Booking links or an embedded booking widget where your provider offers one
- A consultation request form that reaches your inbox
- Stylist profiles you can add to or remove as the team changes
- Gift cards linked to the provider you already use
- Technical SEO fundamentals: titles, descriptions, headings and a sitemap
- Support after launch, when your proposal includes it
Domain and hosting are separate and are not paid to us. Your salon owns both, and the site is deployed to its account. The website is not an online store; selling retail products online is only included if a proposal says so.
Our Process and What It Costs
Each salon website is quoted once we know the menu, the team and how booking works today. You receive a written proposal with the scope, timeline and price before anything begins.
The size of the menu, the number of stylists who need profiles, how much photography of your own work you have, whether you take bridal or event bookings, and how your booking tool can be linked or embedded all shape the proposal. When your briefing and materials are in, we put together a complete first draft for the owner and the team to review in one pass.
There is no mandatory monthly fee to us for the website. The domain and hosting are in your salon's name, and you can move the site whenever you decide to.
Briefing
You walk us through the menu, the team, the services you want to fill and the booking tool you use.
Proposal
A written proposal listing pages, features, timeline and price. Work starts only after you approve it.
Materials
Your menu and policies, stylist bios, photographs of your salon and your team's work, and your logo if you have one.
Structure and copy
We organize the menu into categories and draft the copy from your briefing. A person on our team reviews every page.
First preview
A complete first draft of the site, on the timeline agreed in your proposal.
Revisions
You and your stylists look at the whole site and send your notes together. Your proposal sets the number of revision rounds.
Approval and launch
Once you approve it, we deploy the site to your hosting, on your domain, with the booking links tested.
That is the whole process.
If it suits your salon, start with a quote request. Prefer to ask a question first? The form is just below.
Salon Website Design FAQs
What should a salon website include?
A service menu grouped by category, a profile for each stylist or specialist, your booking link, your policies, and your location and hours.
Consultation pages for color corrections, extensions and bridal work are added when you offer them. The final page list is set in your proposal.
Can the site work with the booking system we already use?
Yes, by linking to it from the menu, the stylist profiles and every page, or by embedding it where your booking provider allows.
We do not promise a deeper integration. If you need something beyond a link or an embed, it is assessed during scoping and included only if the proposal says so.
How do you show our stylists' work?
Each stylist's profile has a gallery of their own work, photographed in your salon, alongside their specialty and a booking link.
We use photographs you supply and confirm you have the clients' permission where faces are shown. We do not use stock photos presented as your work.
Should we show prices on the menu?
That is your decision. Many salons show starting prices, and others explain that the stylist confirms the price at consultation.
Either way, the menu says what to expect clearly, so clients are not surprised at checkout.
Can we take consultation requests for color or bridal work?
Yes. A short consultation request asks for the service, any event date, a note on hair history and an optional inspiration photo, and it is sent to your inbox.
It does not take deposits or payments; those stay in your booking or payment tool.
Do you offer salon marketing, SEO or advertising?
Yes, as separate services from the website, each scoped and quoted on its own.
Every site includes the technical SEO fundamentals. Ongoing local search work and paid campaigns are planned with you, and we never promise rankings or a number of bookings.
Who owns the website and the domain?
Your salon does. The domain and hosting are bought in your salon's name and the site is deployed to that account.
Your website. Your domain. Your hosting. No monthly fees to us. No lock-in.
What happens after the site launches?
Your proposal says what support is included and for how long.
Adding a new stylist or updating the menu later can be handled by your team or by us, as agreed in the proposal.
What do you need from us to prepare a proposal?
Your current menu, how many stylists and specialists are on the team, the booking tool you use and what you would like the site to do better.
The form at the bottom of this page is enough to start. We reply with questions or a proposal, and that conversation is free.
Your website project
Your salon website, scoped for your team
Planned around your menu, your stylists and the way clients book, with every booking link pointing at the tool you already use.
Website project
Quoted for your business
A proposal built around your scope
This is the website proposal. SEO and advertising are separate services, quoted on their own.
- Understand the businessWhat you sell, who buys it and what the site has to achieve.
- Define the scopePages, features, content and responsibilities on both sides.
- Prepare a proposalA written proposal with the deliverables, timeline and price.
- Approve and startNothing begins until you have approved the proposal.
- A service menu organized into categories clients can scan on a phone
- A profile and portfolio for each stylist or specialist
- Booking links or an embedded widget where your provider allows it
- Consultation requests for color corrections, extensions and bridal work
- Copy drafted from your briefing and reviewed by a person
- Technical SEO fundamentals, with your location and hours written out
- You review the whole site and approve it before it goes live
- Your domain, your hosting, no monthly fees to us
Your website, your domain, your hosting. No mandatory monthly fee to us.
Also thinking about local search or advertising for your salon?
Talk to our teamStart here
Tell us about your salon
Your services, the size of your team and the booking tool you use. We will tell you what the site should cover.