Do you insure what I have?
A home with a pool, a contractor with employees, a classic car, a rental unit. Pages for each line, with examples of the risks you cover, let a shopper recognize their situation.
Insurance agency website design
Insurance agency website design for independent agents
People shopping for insurance want to know two things before they share their details: whether you write the coverage they need, and what happens after they ask for a quote. Your current clients want something else entirely, a certificate or a policy change, today. We design insurance agency websites that handle both without making either group dig.
Scoped and quoted for your agency, and built on a domain and hosting your agency owns.
Every line you write
Personal and commercial coverage on pages of their own, so a shopper sees quickly that you handle their kind of risk.
Quote requests that ask the right things
Enough to start a quote, without collecting what you only need once you are on the phone.
Service for current clients
Certificates, policy changes, payments and claims reporting reachable from the header.
Websites for Independent Insurance Agencies
An independent agency's website has to win new business against direct carriers and captive agents, and it has to keep current clients from calling the office for things they could do themselves.
A shopper landing on your site has usually just been through a carrier's online quote or an annual renewal they did not like. What sets you apart is that you shop the market for them and stay with them when they have a claim. Insurance agency web design that says that in plain words, and backs it with the lines and markets you actually work in, gives them a reason to send you their information instead of going back to the 800 number.
Your book of business uses the site for service. A contractor needs a certificate of insurance before starting a job on Monday. A family adding a teenage driver wants to know what to send. Someone has just had a fender bender. Those paths should be one click from every page, linked to the tools your agency already uses.
We plan the pages around your agency's mix. An agency that is mostly personal lines in a suburban market, one that specializes in commercial accounts for trades, and one that also writes life and health need different structures, and the final page list is set in your proposal.
- Personal lines: auto, home, renters, umbrella and others you write
- Commercial lines: general liability, commercial auto, workers' comp, BOP and others
- Life, health or specialty coverage, if your agency offers it
- The carriers you represent, shown as you are authorized to show them
- Service requests for certificates, changes, payments and claims
- Your agents and producers, with the licensing details you provide
A site built around the lines you write
Tell us which coverage you want to grow and which service calls fill your day. We will tell you how we would organize the site.
What Shoppers Want to Know Before They Request a Quote
Before asking an agency for a quote, a shopper wants reassurance that the agency writes their kind of coverage, will actually shop it and will not bury them in calls.
Insurance is hard to compare, and most shoppers know it. They look for signs that a local agent will make it simpler: coverage pages that use their words, a clear account of how the quote process works, and real people they could call. An insurance website design that answers those up front makes the request feel like a small step.
Why an independent agent?
A short, honest explanation of how you compare options across the carriers you work with, and what you do at renewal and at claim time.
What happens after I ask for a quote?
Who will contact them, what information you will need on the call, and roughly how the process goes. No number of quotes or savings is promised.
Who am I going to deal with?
Photographs and short bios of your agents and account managers make a phone call with a stranger feel less like a sales pitch.
Hear these on every new-business call?
Send us the questions shoppers ask most and we will show you where each answer goes on the site.
Lines of Coverage and the Carriers You Represent
Each line you want to grow gets a page that explains the coverage in plain language and leads to a quote request, and the carriers appear only in the way each one allows you to present them.
A coverage page describes what the policy is for, who typically needs it, the questions worth asking and how your agency approaches it. It is written from your briefing and reviewed by your agency before launch, because descriptions of coverage have to be accurate. We do not state policy terms, prices or savings, and we do not describe any carrier's product beyond what you approve.
Carrier names and logos are a strong signal for an independent agency, and they come with conditions. We show only the carriers you confirm you are appointed with and authorized to display, in the form their guidelines allow. If a carrier asks you not to use its logo, the name can appear as text, or not at all.
Personal lines
Auto, home, condo, renters, umbrella and recreational vehicles, each explained for a household deciding what it needs.
Commercial lines
Liability, property, commercial auto, workers' compensation and the industries you specialize in, written for business owners.
Carriers and markets
The companies you represent, listed as you are authorized to list them, with a sentence on what that choice means for the client.
Service Requests for Existing Clients
Current clients should find certificates, policy changes, payments and claims reporting in one place, so routine requests reach the right person without a phone call.
A service page gathers the things your account managers handle every day. Where a carrier or your agency management system offers a client portal, a payment page or a claims line, the site links to it. Where it does not, a short request form reaches your service inbox with what the account manager needs to act. We do not connect the site to your agency management or rating system unless your proposal scopes and confirms it.
The service page also helps retention. A client who can request a certificate at 9 p.m. for a job tomorrow, or find the claims number while standing next to a dented car, remembers that the agency made it easy.
- Certificate of insurance requests for commercial clients
- Policy change requests: drivers, vehicles, addresses, coverage
- Links to carrier payment and claims pages, where they exist
- A link to the client portal your agency or carriers provide
- Claims reporting numbers listed by carrier, as you supply them
- Office hours and after-hours instructions
Want fewer routine calls reaching the front desk?
Design directions
Five Directions for an Insurance Agency Website
Sixteen concepts from the studio, built from the same five directions. They were drawn for home-service trades, so none of them is an insurance agency. What carries over is the direction: a steady, Traditional layout for a family agency that has served its town for years, or a Clean one for a commercial agency that wants to look sharp to business owners. Your site would start from a direction and be designed around your own agency and people.
HardscapingPremium 
HVACClean 
PoolsBold 
RoofingTraditional 
PlumbingModern 
PaintingClean 
LandscapingPremium 
Pressure washingBold 
DecksTraditional 
ElectricalModern 
ConcreteModern 
Tree serviceTraditional 
Screen enclosuresModern 
General contractingBold 
IrrigationModern 
RemodelingClean
Mand Digital Website Design Collection. Website concepts designed by our studio across five directions. Your site is designed around your own business.
A Quote Request Form That Asks Only What It Needs
The quote request collects enough to start the conversation and to route it to the right producer, and it leaves sensitive details for a phone call or another channel your agency chooses.
Separate short forms for personal and commercial lines usually work better than one long one. A personal-lines request asks for contact details, ZIP code, the coverage they want and when the current policy renews. A commercial request adds the type of business, rough size and the coverage they are looking at. That is enough for a producer to call back prepared.
The standard form does not ask for Social Security numbers, driver's license numbers, dates of birth or bank details. If your agency wants a fuller online application, we look at it with you during scoping, together with whoever advises the agency on what it may collect and how, and nothing is built until that approach has been reviewed. Your licensing information and any disclosures you are required to show are presented as you supply them; the website does not make compliance claims for the agency.
- Name, email and phone
- ZIP code or service area
- Personal or commercial, and the coverage they are asking about
- Current policy renewal date, if they know it
- For businesses: type of business and approximate size
- Best time to call back
That is the form shoppers will use on your finished site. To reach us, use the form at the bottom of this page.
Insurance Agency Marketing: Local Search and Advertising
Many people search for an insurance agent near them, so the site has to state your location, the lines you write and the areas you serve clearly enough for both people and search engines.
Local search for an agency rests on a page per line of coverage, the towns and counties you serve written out, and an address, phone and hours that match your Google Business Profile. Commercial specialties, such as coverage for contractors or restaurants, can have their own pages when you genuinely work that market. The site is built with the technical SEO fundamentals in place from day one.
Insurance agency marketing through paid search or social works better when each campaign has a landing page that matches its offer, for example a commercial auto review for local fleets. Ongoing SEO and advertising are separate services from the website, scoped and quoted on their own. Insurance advertising is subject to platform policies and to the rules that apply to your agency, so copy is reviewed with you before anything runs. We never promise rankings, quotes or policies written.
- A page per line of coverage and per commercial specialty you serve
- Service area, address and hours consistent with your Google Business Profile
- Titles, descriptions, headings and a sitemap set up correctly
- Landing pages for specific campaigns when you advertise
- Analytics configured on an account your agency owns
- Room to add coverage pages as your agency adds markets
What Is Included in Your Insurance Agency Website
Every proposal lists exactly what your project includes. For an independent agency, it usually covers the following, in a site that is complete when it launches.
- Custom pages for your agency, commonly home, personal lines, commercial lines, carriers, client service, team and contact, with the final list set in your proposal
- Quote request forms for personal and commercial lines that reach your inbox
- A client service page with links to portals, payments and claims
- Carriers and licensing presented as your agency supplies them
- A tappable phone number and office hours on every page
- Technical SEO fundamentals: titles, descriptions, headings and a sitemap
- Support after launch, when your proposal includes it
Domain and hosting are separate and are not paid to us. Your agency owns both, and the site is deployed to its account.
Our Process and What It Costs
Each insurance agency website is quoted on its own, once we understand your book and your service workflow. You get a written proposal with scope, timeline and price before work starts.
What shapes the proposal is how many lines and specialties need their own pages, how many carriers and producers appear, how many service paths you want, and whether there is existing content worth keeping. Once your briefing and materials are in, we build a full first draft so your principals and account managers can review the site as a whole.
There is no mandatory monthly fee to us for the website. The domain and hosting are in the agency's name, and the site moves with you if you ever change providers.
Briefing
You walk us through the agency: the lines you write, the markets you want to grow, your carriers and how clients reach you for service.
Proposal
A written proposal with the pages, forms, timeline and price. Nothing starts until you approve it.
Materials
Team photographs and bios, licensing details, the carriers you are authorized to show, and your portal, payment and claims links.
Structure and copy
We plan the pages and write the copy from your briefing. Your agency reviews every coverage description for accuracy.
First preview
The complete first draft, on the timeline set in your proposal.
Revisions
Your team reviews the whole site and returns one set of notes per round. The number of rounds is set in your proposal.
Approval and launch
You approve the final version and we deploy it to your hosting, on your domain.
That is the whole process.
If it fits your agency, the next step is a quote request. If you would like to ask something first, the form is just below.
Insurance Agency Website Design FAQs
What should an insurance agency website include?
Pages for the personal and commercial lines you write, the carriers you are authorized to show, your agents, a quote request, a client service page and your location and hours.
Agencies with commercial specialties usually add a page for each one. The exact page list is set in your proposal.
Can we show the logos of the carriers we represent?
Yes, for the carriers you confirm you are appointed with and allowed to display, in the way their guidelines permit.
You supply the list and any logo files or usage rules. Where a carrier does not allow its logo, the name can appear as text or be left off.
What does the quote request form collect?
Contact details, ZIP code, personal or commercial, the coverage of interest, the renewal date and, for businesses, the type and size of the business.
It does not ask for Social Security numbers, license numbers, dates of birth or financial details. A fuller online application is scoped separately and reviewed with your adviser before anything is built.
Can clients request certificates or policy changes through the site?
Yes. A client service page links to the portals, payment pages and claims lines your carriers or agency provide, and short request forms reach your service inbox for the rest.
We do not connect the site to your agency management system unless the proposal scopes and confirms it.
Does the website make our agency compliant with state insurance rules?
No website can do that, and we do not make that claim.
We present your licensing information and any disclosures you are required to show exactly as you supply them, so your agency and its advisers can review the copy before launch.
Do you offer SEO for insurance agencies?
Yes. SEO is a separate service from the website, scoped and quoted on its own.
Every site we build has the technical fundamentals in place. Ongoing local search work, coverage content and listing consistency are planned with you, and we never promise rankings or a number of quotes.
Can you run ads for a specific line of coverage?
Yes, as a separate digital advertising service, with a landing page that matches each campaign.
Insurance ads are subject to platform policies and to the rules that apply to your agency, so the copy is reviewed with you first. We describe the work and never guarantee a cost per quote or per policy.
What do you need from us to prepare a proposal?
A short description of the agency, the lines and markets you want to grow, the number of producers and carriers to show, how clients request service today and what you would change about your current site.
The form at the bottom of this page is enough to start. We reply with questions or a proposal, free of charge.
Who owns the website, and is there support after launch?
Your agency owns the domain, the hosting and the site. There is no mandatory monthly fee to us and no lock-in.
The proposal says what support is included after launch and for how long. Later changes, such as a new carrier or a new line, can be quoted when you need them.
Your website project
Your insurance agency website, scoped for your book
Planned around the lines you write and the service your clients need, with quote and service requests sent to the right inbox.
Website project
Quoted for your business
A proposal built around your scope
This is the website proposal. SEO and advertising are separate services, quoted on their own.
- Understand the businessWhat you sell, who buys it and what the site has to achieve.
- Define the scopePages, features, content and responsibilities on both sides.
- Prepare a proposalA written proposal with the deliverables, timeline and price.
- Approve and startNothing begins until you have approved the proposal.
- A page plan built around your personal and commercial lines
- Coverage copy drafted from your briefing and reviewed by your agency
- Carriers and licensing shown as your agency supplies them
- Quote requests that avoid collecting sensitive personal data
- A client service page linked to the portals and tools you already use
- Technical SEO fundamentals, with your service area written out
- You review the whole site and approve it before it goes live
- Your domain, your hosting, no monthly fees to us
Your website, your domain, your hosting. No mandatory monthly fee to us.
Also thinking about SEO or advertising for your agency?
Talk to our teamStart here
Tell us about your insurance agency
The lines you write, the markets you want to grow and how clients reach you for service. We will tell you what the site should cover.